Read e-book online Challenging Corporate Social Responsibility: Lessons for PDF

By Jessalynn R. Strauss

ISBN-10: 0415706378

ISBN-13: 9780415706377

The inspiration of company Social accountability (CSR) has turn into more and more common, as companies search to include socially in charge behaviors whereas nonetheless being dependable to shareholders. certainly a little analysis has advised that CSR in itself can shape the root of excellent PR by way of selling shoppers’ buy decisions.


Arguing that this method is a deadly oversimplification, this e-book takes a deeper examine the concept that of CSR in a very not easy context - on line casino gaming. initially the province of seedy, backdoor institutions in remoted towns, on line casino gaming has turn into a multibillion-dollar worldwide undefined. Drawing on in-depth study in Las Vegas, this distinctive research examines how and why companies within the on line casino interpret and interact in CSR via group help, environmental matters, exertions rights, and company governance.


Through in-depth research of CSR during this undefined, this ebook provides a brand new measurement to the controversy at the function of CSR and public relatives in enterprise. Given the burgeoning courting among CSR and company PR, the e-book seeks to light up CSR’s complexities, contradictions, and ethical tasks. it will likely be of curiosity to all students of public relatives, company communications, and company reputation.

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Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry (Routledge New Directions in Public Relations & Communication Research) by Jessalynn R. Strauss


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