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Conjoint Analysis in Marketing Research: Fundamentals – - download pdf or read online

Seminar paper from the 12 months 2011 within the topic Communications - Public relatives, ads, advertising and marketing, Social Media, grade: 1,3, AKAD college of technologies Stuttgart, language: English, summary: "Conjoint research has turn into certainly one of today’s such a lot widelyused advertising examine instruments. It is going past easy surveys, supplying a extra sensible method of figuring out consumers attitudes, evaluations, and behaviors.

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