Download e-book for iPad: Applied Crisis Communication and Crisis Management: Cases by Timothy Coombs

By Timothy Coombs

ISBN-10: 1452217807

ISBN-13: 9781452217802

Designed to provide scholars and public relatives pros the information and abilities they should develop into profitable drawback managers, Applied drawback communique and concern administration: situations and routines by W. Timothy Coombs, encompasses a wide variety of circumstances that discover drawback verbal exchange and administration in motion utilizing a pragmatic process. within the first chapters, the writer introduces key theories and rules in main issue verbal exchange, which scholars practice by way of reading 17 situations drawn from contemporary headlines. situations are explored from pre-crisis, mid-crisis, and post-crisis communique views, and comprise various foremost concern eventualities from product remembers to complaints to environmental disasters.

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Applied Crisis Communication and Crisis Management: Cases and Exercises by Timothy Coombs


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