Tom Altstiel,Jean M. Grow's Advertising Creative: Strategy, Copy, and Design PDF

By Tom Altstiel,Jean M. Grow

ISBN-10: 1506315380

ISBN-13: 9781506315386

Advertising Creative is the 1st “postdigital” artistic procedure and copywriting textbook within which electronic know-how is woven all through each bankruptcy. The e-book will get correct to the purpose of ads by means of stressing key rules and functional details scholars and dealing pros can use to speak successfully during this postdigital age. Drawing on own event as award-winning specialists in artistic advertisements, Tom Altstiel and Jean develop provide real-world insights on state of the art themes, together with international, social media, business-to-business, in-house, and small organization advertisements.

In this Fourth Edition, Altstiel and develop take a deeper dive into the exploration of electronic know-how and its implications for the undefined, as they divulge the pervasive adjustments skilled around the worldwide ads panorama. Their most crucial revelation of all is the id of the 3 features that may outline the longer term leaders of this undefined: Be a hazard taker. comprehend know-how. reside for ideas.

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Advertising Creative: Strategy, Copy, and Design by Tom Altstiel,Jean M. Grow

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